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WIRED Logo Animation

Details

3D Motion Graphics · 2024

Category: 3D Motion Graphics

Year: 2024

Tools: Cinema 4D

Overview

WIRED is where tomorrow is realized— new ways of thinking, new connections, and new industries.

*Student project, not affiliated with the company.

What I did

My deliverables

  1. Led the visual design across product developing a distinct color palette and custom illustrations
  2. Shaped the core storytelling through a mix of 2D and 3D design

Key renders

WIRED is where tomorrow is realized— new ways of thinking, new connections, and new industries.

Foundation material of WIRED
Shape. Sculpt. Mold
Innovation. Development
Evolving and transforming into NEW
Integrating new technologies
Logo Lock-Up

Process

Using Cinema 4D, soft body dynamics were explored, gravity was utilized, and material nodes were customized. The process also involved multiple passes of pre-rendering and adjustments.

Initial sketching for logo animation