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Petersen Automotive Museum Rebrand
Details
Rebranding · Brand Identity
Project type: Rebranding / Brand Identity
Software: InDesign, Illustrator, After Effects, C4D
Overview
The Petersen Automotive Museum is an automobile museum located on Wilshire Boulevard alongside Museum Row in the Miracle Mile neighborhood of Los Angeles. One of the world’s largest collections, the Petersen Automotive Museum is a nonprofit organization specializing in automobile history and related educational programs.
Mission
Petersen Automotive Museum’s new gear shift. Redefining the drive, igniting the momentum.
Brand identity
Logo & brand system
Color / typography system
The Petersen Automotive Museum chose colors to evoke speed, movement, and passion associated with automobiles.
Brandscape & mindmap
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