Pasadena.

Home / Camper Twin Campaign

Camper Twin Campaign — What is Twin?

Details

Campaign · Motion Graphics

Project type: Motion Graphics

Software: After Effects, Illustrator

Overview

While twins share a bond, they aren’t always identical. It’s more than looking alike—it’s the special connection that makes them belong together. This campaign celebrates how Camper shoes, like twins, might be different in details but are always made to be side by side, bringing out the best in each other.

Key moments

Same flower different in shape.
Different usage, same form language.
Symbiotic relationships.
Twins can be in various forms.
When twins are together they create a harmony.
Camper Twins. They are the ONE.

A Camper’s icon

TWINS — subtly mismatched but perfectly compatible.

Process

Using After Effects to adjust keyframes and get the timing right
Using Illustrator to custom illustrate the style of Camper’s unique identity
Final process before it turned to animation

Next project

MIT LIST ArtCenter: All Life Alive →

← Back to all work